Theme Features

Every site in the WUSM Web Theme has a standard set of features right out of the box. Some of these features can be modified; others are a fixed part of the theme and cannot be edited.

Additional tools, such as calendars and team directories, can be included on a site if needed. WashU Medicine Marketing & Communications can install these features, or you may hire an approved vendor for additional customization.

On this page:

Standard homepage features

A. Header
Partially editable; required

The header includes three content areas: The brand bar, the site name and the header menu. See details below.

  • 1. Brand bar
    Partially editable; required
    Your site may include either the School of Medicine or the Physicians logo. The WUSTL and Directories links at the top right are not editable.
  • 2. Site name
    Partially editable; required
    WashU Medicine Marketing & Communications will help you determine your site name. The search bar is fixed and cannot be changed.
  • 3. Header menu
    Editable; required
    The header menu includes your site’s primary top-level pages (e.g., the most important parent pages of your site). Space limits this menu to eight pages maximum; additional top-level pages can be included in the optional footer menu (E) if needed.

B. Featured image
Editable; required

WashU Medicine Marketing & Communications will work with your group to create or provide a quality image for your homepage.

C. Headline and description
Editable; required

This information should be brief and help your website’s visitors determine if your group provides the services they need.

D. Button
Editable; optional

You can include a button on the homepage if your website has a clear call-to-action (e.g., Make an Appointment, Apply, Register, Contact Us). If your site does not have a major call-to-action, you may include a link in the description text (C), instead of including a button as shown here.

E. Footer
Partially editable; required

The footer includes three content areas: The secondary menu, the local footer and the universal footer. See details below.

  • 1. Secondary/footer menu
    Editable; optional
    This navigational menu runs horizontally across the top of the footer. It can include top-level pages that do not fit in the header menu.
  • 2. Site-specific footer
    Editable; required
    Includes your group’s contact information, as well as optional link lists and social media icons.
  • 3. Universal footer
    Fixed; required
    All websites using the WUSM WebTheme include the same universal footer at the bottom. It cannot be edited or removed.

Some WUSM Web Theme sites may include additional homepage elements, such as news posts and calendar events. You can learn more about these additional content options below.

Standard internal/secondary page features

A. Header
Partially editable; required
The header is the same on every page of your site. Read about the header elements in the homepage section above.

B. Featured photo on main landing pages
Include a quality featured image on each of the top-level pages on a site (i.e., the pages that appear in your header menu).

C. Left/sub menu
Editable; required if section includes child pages
Left menus are automatically built based on a section’s parent and child pages. In the screenshot above, the parent page is “User Guide,” and its child pages are listed below it in the left menu (C).

Page names as they appear in the left menu are editable (shortening or simplifying a page title in the menu can eliminate redundancy, improve legibility or prevent text from wrapping). The page order is editable as well.

D. Body text
Editable; required

  • D1. Intro text
    Editable; optional
    If used, intro text should appear only on top-level pages, and then it should appear on all top-level pages.
  • D2. Secondary photo
    Editable; optional
    Secondary photos appear in the body of a page’s text, unlike the featured image (B) which appears above text at the top. They can be included on any page except Home.
  • D3. Call-out box
    Editable; optional
    Call-out boxes can separate or call attention to content within the body text. They should be used sparingly.
  • D4. Accordions
    Editable; optional
    Accordions expand when clicked on to display more content. They can help shorten long pages, but they have the disadvantage of hiding content from view.

E. Footer
Partially editable; required
The footer is the same on every page of your site. Read about the footer elements in the homepage section above.

Optional content tools

Based on content needs, some websites may include additional tools or content elements. Most of these tools reside on internal pages but can also be featured on a site’s homepage.

A. Directory/bios
The directory tool has the flexibility to accommodate teams that are large or small. Profile links can simply click through to a profile on another site, or they can go to full biographical details on your own site.

B. Calendar
For sites with 12+ events per year
Events are individually created and added automatically to the full calendar. Standard calendar features like recurrence and venue maps are included. If desired, the next three upcoming events can be automatically included on your homepage.
See calendar tutorial »

C. News/announcements
For sites with 6+ news posts per year
“News” posts (they could also be called “announcements,” “blog” or “updates”) include a publication date and are automatically added, in reverse chronological order, to the site’s main News page. If desired, the three most recent posts can be automatically included on your homepage as well.
See news tutorial »