Benefits of Using the Theme

The WUSM Web Theme is now in legacy mode, but if you already have a site in the theme, you continue to benefit from these advantages.

Developed by WashU Medicine Marketing & Communications, the WUSM Web Theme allows departments, centers, offices and other medical school groups to maintain fully branded websites that are consistent with the School of Medicine family of sites.

The theme is built in WordPress, a free and reliable content management system (CMS) that’s easy to use regardless of your level of technical experience.

Fun Fact! The very website you are looking at uses the WUSM Web Theme.

Why use the WUSM Web Theme?

Consistent look and feel

While the theme does allow for some modification, it ensures that basic brand features and best practices — related to usability, searchability, accessibility and more — are built into every site. By establishing a consistent look across School of Medicine websites, it also streamlines the user experience and reinforces a unified identity for the medical school.

As changes are made to the theme, each site is updated automatically to retain that consistency.

Flexible branding options

Sites using the WUSM Web Theme can be branded – via the logo at the top left of each page – as Washington University School of Medicine or as Washington University Physicians. In addition, if a clinical group has a co-brand agreement with Barnes-Jewish or St. Louis Children’s hospitals, the co-branded logo will appear at the bottom of the site in the footer. Learn more about visual branding in the school’s guidelines for logo use.


The theme is built using responsive web design, which means web pages respond to the width of a visitor’s device. This ensures your site will look good and function smoothly on mobile devices like phones and tablets.

Easy to edit

The WUSM Web Theme is built in WordPress, a popular open-source content management system known for its intuitive administrative interface. WashU Medicine Marketing & Communications provides training and documentation, and you do not need any knowledge of HTML or other programming to update your site.

Thoroughly tested

The WUSM Web Theme has been fully tested in the most popular Internet browsers and devices ranging from smartphones to desktop computers. In addition, sites using the WUSM Web Theme gain advantages of scale by using a system that continues to be tested in use across many different sites. Any issues that are reported for one site are addressed and updated for all sites using the WUSM Web Theme.

Free, reliable hosting and support

The WUSM Web Theme is designed and maintained by WashU Medicine Marketing & Communications, with hosting and technical support from WashU IT. Because the websites are hosted on Washington University servers, they do not incur hosting fees. While in this robust and resilient hosting environment, your site will benefit from on-campus expertise and support in addition to regular updates and enhancements.