Video Use & Hosting

Video can provide a powerful medium for communicating your message. Additionally, videos hosted on a third-party site such as Vimeo or YouTube can easily be embedded onto any page of a site in the WUSM Web Theme.

Adding video to your website

The preferred method for including a video on your website is to upload/host it on the applicable School of Medicine YouTube channel (see below), then embed it on your site. This saves you from uploading the media file to your site directly, which can lead to hosting, loading and performance issues.

  • If a video belongs to a third-party organization or group, please ensure that you have permission to use it on your site, attribute credit appropriately, and are in compliance with university conflict of interest policies.
  • If you are developing your own video (either internally or with a vendor), follow the School of Medicine video production and branding guidelines, which include permission and consent information, technical standards, branded bumper templates and the style guide. After your video is produced, you can work with WashU Medicine Marketing & Communications or the Faculty Practice Plan to add it to YouTube.

Adding your video to YouTube

Rather than creating your own YouTube or Vimeo account, your video can be uploaded to one of the existing School of Medicine YouTube channels:

If your group already has a video account on a site such as YouTube or Vimeo, please contact WashU Medicine Marketing & Communications about the possibility of integrating videos from your account into the official School of Medicine channel.

Learn more about hosting your videos on YouTube »